Key Word Prominence refers to the practice of placing key words and Key phrases you want to rank for in the first sentence of text on the page. Then you place the other key words and phrases as close to the top of the page as possible. The best approach to doing this is to place a sentence that is similar to your page title and/or Meta description at the top-left of your page, or close to the top-left corner as possible.
Another benefit Keyword Prominence is the ability to theme your pages. As mentioned previously, the search engines actually read your pages and the words within them in context. This gives them the ability to notice and catalog the theme of your site. Your site’s theme is being pieced together from all the words, phrases, and information you provide on your site and categorized by the search engines in a manner that similar sites are also placed in their ontological (related terms) buckets.
Best practices for Keyword Prominence are as follows:
- Use a sentence that mirrors the keywords and phrases in your titles as close to the top-left corner of the page as possible.
- This must be a sentence and can't be an image
- Place the main keywords describing the page as close to and as high up in the left hand corner as possible.
- Utilize many as many related keywords as posiable and place them ay the top of the page as well. The utilization of these related keywords will help you rank for other related search terms.
- Place your most important keywords in the alt tags of any images that are on the page.
- Bolding keywords will also increases their prominence with the engines.
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