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Header Tags

Header Tags

Over time, H1 tags have been praised and discounted. However, their use greatly enhances the usability of the site itself, by directing user’s eyes to the headers of important content. Google still indexes these tags as an important identifier of the theme of a given page and a clue as to what the content that follows is about. A Google secret is that it actually takes into account in rankings H1 tags when they are bolded. A bolded, H1 tag will make an internal content page rank higher, all things being equal.

Best practices involving H1, H2, and H3 tags are:
  1. They work well for both people and search engines.
  2. Use the to separate content on your pages.
  3. Make sure to use the keywords and key phrases for the page in your header tags.
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