Cross Links inside of your website allow visitors to find related content. For example lets say your site was an automotive site and you had an article on convertibles. The Honda S2000 is a convertible that might appear in your in the article. If the key phrase Honda S2000 appears in the article you would make that key phrase a hyperlink to the Section in your website that has information about the Honda S2000. Setting up cross Linking in this manner not only helps your users find relevant content it also establishes relevant backlines within your own website.
Another form of cross linking is when a company owns multiple websites. For this example of cross linking we will use a company that owns a computer store as one domain and a hardware review site like toms hardware. If the review site writes an article on the top 10 drive manufactures and then hyper links the word “Western Digital” to the computers stores page that markets “western Digital” Hard drives you would have established a valid cross link.
In the examples above we have shown 2 ways to establish valid cross links. We should also take the time to mention an example of a bad cross link that Google would frown on. If a company owns two websites, one is about cooking and the other is about cars. You could stuff hyperlinks with key terms in them and create cross links from one site to another. The problem is the two subjects are not related, and a man who is looking for an oil filter may not be looking for a bottle of olive oil. Even though they are both types of oil, they are not contextually relevant to each other.
Following is a list of ways to create Cross Links
- Spider Friendly Site Maps
- Bread Crumbs
- Related websites
- Press Releases
- Product Pages
- Review Sites
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