When dealing with Off Site Link Optimization, we must first acknowledge the Pros and Cons or external anchor text links. The major differentiator between Google and its predecessors is the use of external anchor text links to “recommendations” for the relevancy of a given web page, the importance of this cannot be stressed enough. Using these links to rank websites is what made Google as popular as it is today.
Some SEO companies think that by repeating the same keywords and phrases in your anchor text across every single web site is all you will need to rank well. Google looks at these links very carefully and compiles them with regards to a given site. This is known as analyzing a web pages back-links. However it is recommended to very the back links from one page to another. Some may ask why would 50 back links with the exact same text work? The answer is yes in some cases it may, however for highly competitive terms which require hundreds of back links it will look to the engines that you have over optimized the site and appear that you are trying to game the system.
Now let’s take an example of western digital hard drive and look at good values for backlines that will slide under Goggles Radar.
Acceptable Back links are as follows.
- WD Hard Drives
- Western Digital
- WD
- Western Digital Drives
- WD Drives
- Hard Drives from Western Digital
- Hard Drives from WD
In the above example we have said the same thing in our backlines 7 different ways. Google is smart enough to understand that while these 7 different back links say something different they are all referencing Western Digital hard drives. The other benefit on varying the backlines in this manner is it will allow you web page to rank for multiple terms rather than just one. This is important because all of the users on the internet will NEVER type the exact same search query for the WD hard drives.
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